This is my Print, Publishing and Signage Portfolio.

Fannie Mae Direct Self-Mailer

A client approached me with a request for a self-mailer, a unique printing and folding technique in direct mail that converts a standard letter-sized flyer into a mailable envelope format that can hold a coupon. This was part of a large campaign to the sell real state surplus held by Fannie Mae, Morgan Stanley and US Bank. I used narrow casting data in the designs, and created one version in French to represent the many languages this campaign would be sent in. The last part of this project was an on-screen interactive piece to show how the mailing matrix worked, link at bottom.


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Fannie Mae Direct Self Mailer


Click here to see the interactive presentation for the self-mailer matrix.


Form Plus Hang Cards
Form Plus Industries
Packaging
Form Plus Hang Cards
Micron Intelligent Spaces
P2SG - Micron
Flyers
Micron Intelligent Spaces
Sudini Shoes Fall 2002 Catalog
Sudini Shoes
Catalogs
Sudini Shoes Fall 2002 Catalog
Becoming Aware Press Kit
Lisa Garr
Flyers
Becoming Aware Press Kit
PSU Strategic Design Postcards
Portland State University
Direct Mail
PSU Strategic Design Postcards
Signage Financing Marketing
Compound Profit Corp
Direct Mail
Signage Financing Marketing
Columbia Symphony Orchestra Mailer
Columbia Symphony Orchestra
Direct Mail
Columbia Symphony Orchestra Mailer
Black Belt Academy
BBA Total Fitness
Signage
Black Belt Academy
Loc-Line Hang Cards
Loc-Line
Packaging
Loc-Line Hang Cards
Tequila Willie’s Sign
Tequila Willie's Saloon
Signage
Tequila Willie’s Sign
Big Picture Campaign
Johnstone Financial
Ads
Big Picture Campaign
Compound Profit Flyers
Compound Profit Corp
Flyers
Compound Profit Flyers
Idiot’s Guide to the IChing Book Cover
Roderic and Amy Sorrell
Books
Idiot’s Guide to the IChing Book Cover
Freedom Equity Brochure
Freedom Equity Group
Brochures
Freedom Equity Brochure
NeuroWisdom 101 Program
Mark Robert Waldman
Packaging
NeuroWisdom 101 Program
Superior Metal Finishing Brochure
Superior Metal Finishing
Brochures
Superior Metal Finishing Brochure
Vehicle Wrap Financing
Compound Profit Corp
Direct Mail
Vehicle Wrap Financing
Child Workshop Event Flyer
Anat Baniel Method
Flyers
Child Workshop Event Flyer
End Food Cravings Book Cover
Dr. Joe Rubino
Books
End Food Cravings Book Cover
Rum River Automotive Postcards
Rum River Automotive
Direct Mail
Rum River Automotive Postcards
Sudini Shoes Spring 2004 Catalog
Sudini Shoes
Catalogs
Sudini Shoes Spring 2004 Catalog
Sudini Flex-a-Drille Shoes
Sudini Shoes
Packaging
Sudini Flex-a-Drille Shoes
Shaklee Vitalizer Postcards
Shaklee International
Direct Mail
Shaklee Vitalizer Postcards
Food Revolution Network CD Labels
The Food Revolution Network
Packaging
Food Revolution Network CD Labels
Food Revolution GMO Report
Food Revolution Network
Books
Food Revolution GMO Report
Shaklee Enfuselle Postcards
Shaklee International
Direct Mail
Shaklee Enfuselle Postcards
Farmers Financial Solutions Direct Mail
Farmers Financial Solutions
Direct Mail
Farmers Financial Solutions Direct Mail
Macro Systems Ford Brochure
Macro Systems, Inc.
Brochures
Macro Systems Ford Brochure
Biskind Codebreaker
Sandra and Daniel Biskind
Books
Biskind Codebreaker
Love is the Power Book
One08, Inc.
Books
Love is the Power Book
Columbia Gem House Direct Mail
Columbia Gem House
Direct Mail
Columbia Gem House Direct Mail
Speakertunity Flyers
Jackin Lapin
Flyers
Speakertunity Flyers
Ana Weber Book Signing Flyer
Ana Weber
Flyers
Ana Weber Book Signing Flyer
LaCie Show Special Ads
LaCie
Ads
LaCie Show Special Ads
Northwest Fourslide Brochure
Northwest Fourslide
Brochures
Northwest Fourslide Brochure
The Magic Lantern Book
Dr. Joe Rubino
Books
The Magic Lantern Book
The Aware Show Season 8 CDs
The Aware Show
Packaging
The Aware Show Season 8 CDs
InLight Wellness Brochure
InLight Wellness Systems
Brochures
InLight Wellness Brochure
Toastmasters Conference Program
Toastmasters International
Brochures
Toastmasters Conference Program
Media for Impact Sheet
Unify Earth
Flyers
Media for Impact Sheet
Visionary Business Mastery Brochure
Ryan Eliason
Brochures
Visionary Business Mastery Brochure
Farmers Agent Event Postcard
Farmers Financial Solutions
Direct Mail
Farmers Agent Event Postcard
Yellow Revolution Flyer
Unify Earth
Flyers
Yellow Revolution Flyer
Rose City Moving Brochure
Rose City Moving and Storage
Brochures
Rose City Moving Brochure
OregonSoft Event Theme
OregonSoft
Signage
OregonSoft Event Theme
KIC Annual Report
KIC Engineering
Brochures
KIC Annual Report
Anat Baniel Method Event Flyer
Anat Baniel Method
Flyers
Anat Baniel Method Event Flyer
Equity Home Mortgage Postcards
Equity Home Mortgage
Direct Mail
Equity Home Mortgage Postcards
Bible Health Secrets Ads
Jonatan Otto
Ads
Bible Health Secrets Ads
Unify Earth Newsletters
Unify Earth
Flyers
Unify Earth Newsletters
Anat Baniel Method Packaging
Anat Baniel Method
Packaging
Anat Baniel Method Packaging
Healthy Kitchen Guidebook
The Food Revolution Network
Books
Healthy Kitchen Guidebook
Morrison Center eBook
The Morrison Center
Brochures
Morrison Center eBook
Micron Edge VAR Sheets
P2 Solutions Group - Micron
Flyers
Micron Edge VAR Sheets
Jazz Festival Poster
Cathedral Park Jazz Festival
Flyers
Jazz Festival Poster
Croatia Sailing Cruise Ads
Bridging Heaven and Earth
Ads
Croatia Sailing Cruise Ads
Bible Health Secrets Documentary Series
Jonathan Otto
Packaging
Bible Health Secrets Documentary Series
Sudini Shoes Spring 2003 Catalog
Sudini Shoes
Catalogs
Sudini Shoes Spring 2003 Catalog
Olympia Cheese Display
Olympia Cheese
Signage
Olympia Cheese Display
Anat Baniel Method Handout
Anat Baniel Method
Flyers
Anat Baniel Method Handout
Shaklee Earth Day Invitation Postcards
Shaklee International
Direct Mail
Shaklee Earth Day Invitation Postcards
Kershaw Knife Package
Packaging
Kershaw Knife Package
Visionary Entrepreneur Blueprint
Ryan Eliason
Books
Visionary Entrepreneur Blueprint
31 Ways Book Cover
Dr. Joe Rubino
Books
31 Ways Book Cover
One08 Product Sheets
One08, Inc.
Flyers
One08 Product Sheets
Unify Earth Sales Sheets
Unify Earth
Flyers
Unify Earth Sales Sheets
Color Technology Sales Sheets
Color Technology, Inc.
Flyers
Color Technology Sales Sheets
Croatia Cruise Flyer
Bridging Heaven and Earth
Flyers
Croatia Cruise Flyer
Xango Postcards
Bob Cymbala
Direct Mail
Xango Postcards
Plant Powered Guidebook
Food Revolution Network
Books
Plant Powered Guidebook
Puryear House
Worldwide Group
Direct Mail
Puryear House
Jesus’ Hidden Message Book
Jennifer Martin
Books
Jesus’ Hidden Message Book
Because This Is Your Life Book Cover
Chaney Weiner
Books
Because This Is Your Life Book Cover
P2SG Secure Intelligent Edge
P2 Solutions Group - Micron, Tempered Networks
Brochures
P2SG Secure Intelligent Edge
Business Lending Flyers
Compound Profit Corp
Flyers
Business Lending Flyers
Avamere Assisted Living Direct Mail
Avamere Assisted Living
Direct Mail
Avamere Assisted Living Direct Mail
Motor Whiskey Labels
Motor Whiskey
Packaging
Motor Whiskey Labels
Sudini Shoes Fall 2005 Catalog
Sudini Shoes
Catalogs
Sudini Shoes Fall 2005 Catalog
Karen Howells Music CD
Karen Howells
Packaging
Karen Howells Music CD
Network Office Furniture Brochure
Network Office Furniture
Brochures
Network Office Furniture Brochure
Sudini Shoes Fall 2003 Catalog
Sudini Shoes
Catalogs
Sudini Shoes Fall 2003 Catalog
Move Into Life Book
Anat Baniel
Books
Move Into Life Book
NeuroMentor Playbooks
David Krueger, MD
Books
NeuroMentor Playbooks
Anat Baniel Method DVD Insert
Anat Baniel Method
Brochures
Anat Baniel Method DVD Insert
Food Revolution Cookbook
Food Revolution Network
Books
Food Revolution Cookbook
SDG Goals Packages
Unify Earth
Flyers
SDG Goals Packages
Carmen Queens Book Signing
Carmen Harra
Flyers
Carmen Queens Book Signing
Revolutionary Entrepreneur Manifesto
Ryan Eliason
Books
Revolutionary Entrepreneur Manifesto
The Seven Blessings Book Cover
Dr. Joe Rubino
Books
The Seven Blessings Book Cover
Safari Sam’s Brochure
Safari Sam's
Brochures
Safari Sam’s Brochure
Anat Baniel Method Practitioner Ad
Anat Baniel Method
Ads
Anat Baniel Method Practitioner Ad
Safari Sam’s Signage
Safari Sam's
Signage
Safari Sam’s Signage
Exquisite Partnership eBook
Veronica Monet
Books
Exquisite Partnership eBook
Prepaid Legal Direct Mail
Prepaid Legal
Direct Mail
Prepaid Legal Direct Mail
Ferriter One-Sheet
The Ferriter Group
Flyers
Ferriter One-Sheet
Anat Baniel Method Banner
Anat Baniel Method
Signage
Anat Baniel Method Banner
Malini Saba Press Kit
Saba Industries
Flyers
Malini Saba Press Kit
Ceridian Postcards
Ceridian
Direct Mail
Ceridian Postcards
Farmers Insurance Direct Mail
Farmers Insurance Group
Direct Mail
Farmers Insurance Direct Mail
Food Revolution Network Action Guide
The Food Revolution Network
Books
Food Revolution Network Action Guide
Digital Sign Media
Clarity Visual Systems
Signage
Digital Sign Media
Shaklee Get Clean Postcards
Shaklee International
Direct Mail
Shaklee Get Clean Postcards
Steven Feinberg Flyers
Steven Feinberg
Flyers
Steven Feinberg Flyers
Fannie Mae Direct Self-Mailer
Fannie Mae
Direct Mail
Fannie Mae Direct Self-Mailer
Integrity Diet Book Cover
Kelley Kosow
Books
Integrity Diet Book Cover
ProTech Trucking Accessory Ads
ProTech Trucking Accessories
Ads
ProTech Trucking Accessory Ads
Northwest Fourslide Handout
Northwest Fourslide
Flyers
Northwest Fourslide Handout