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This is my Print, Publishing and Signage Portfolio.
Date
2014
Client
The Food Revolution Network
Agency
Cliff Schinkel Design
My Role
Designer

Food Revolution Network Action Guide

The Food Revolution Network is a prominent food activist organization. They host an annual summit that requires the design of custom collateral materials. The images below represent a long development cycle to find just the right look for their core element, the Action Guide.

I started with this design as a way to get a feel for the assignment…

Food Revolution Network Action Guide

Finding that image perhaps too suggestive, the client asked me to try some other images…

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

The client chose the image they liked best, and from there I modified, tested and tweaked several more variations…

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

Food Revolution Network Action Guide

And finally, we arrived at just the right design…

Food Revolution Network Action Guide

 

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"Simplicity is the ultimate sophistication." ~Leonardo Da VinciCliff Schinkel Design