Farmers Insurance Direct Mail
Farmers Insurance Group was the pilot client for my AdSwift direct mail system. I traveled to national meeting events and consulted with district managers and agents, then designed an array of insurance product postcards for them to use in the brand-approved site. Thousands of agents used these and hundreds of thousands got mailed.
Here’s targeted for new home buyers…
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Welcome-to-Neighborhood-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-New-Home-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-New-Home-Red-Banner-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Simon-New-Home-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-McKenry-Front-1024x683.jpg)
And these are targeted toward insurance for renters.
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Renters-2-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Renters-3-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Renters-1024x683.jpg)
And these for college savings…
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Kindergarten-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-EMC2-Card-1024x797.jpg)
And these for homeowner’s insurance renewal…
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Ramey-Renew-Homeowners-Front-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Ultimate-Front-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Auto-Home-Life-4-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Blue-Cross-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Auto-Home-Life-3-1024x683.jpg)
And these for occupational discounts…
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Police-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Alumni-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Physicians-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Nurses-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Engineers-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-FireFarmers-Insurance-Group-Firefighters-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Teachers-1024x683.jpg)
And these for good credit discounts…
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Congratulations-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Robb-Congratulations-683x1024.jpg)
And these for new agent recruiting…
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Your-Own-Boss-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Lets-Talk-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Referrals-B-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Moon-Revised-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Hispanic-Recruiting-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Hands-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Happy-Guy-1024x683.jpg)
And some address change postcards…
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Trey-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-MailBox-1024x683.jpg)
And some restaurant targeted postcards…
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-McKenry-Restaurant-3-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-McKenry-Restaurant-2-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-McKenry-Restaurant-1-683x1024.jpg)
And some general saving for retirement postcards…
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Fool-Card-797x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Pocket-Change-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Piggy-Fun-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Smore-683x1024.jpg)
And some general discount and specialty postcards.
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Get-More-Pay-Less-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Hate-Insurance-noFin-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Lousy-Coverage-Pace-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Robb-Compare-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Sam-Table-Post-Card-1024x683.jpg)
And these were announcements to the agents.
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Spanish-Promo-Front-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Spanish-Promo-Back-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Closing-Bell-Idea2-797x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Closing-Bell-Postcard-1-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Closing-Bell-Postcard-2-1024x683.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Compliance-Postcard-683x1024.jpg)
![Farmers Insurance Group Direct Mail Postcards](http://www.cliffschinkel.com/wp/wp-content/uploads/2019/04/Cliff-Schinkel-2007-Farmers-Insurance-Group-Postcard-Compliance-Postcard-Back-1024x683.jpg)