This project came to me by referral. The client needed a logo that expressed the feeling of a healthy lifestyle and nutrition plan.
First, I presented 3 rough ideas:
From there, the client chose one and I created variations upon that:
At this point the client chose a dragonfly, and I refined further:
And then, we investigated other font options:
And then a last round of very subtle refinements:
And at last we arrived at the final logo: