This client came to me wanting a corporate identity suitable to a high-tech solutions developer. We went through many more iterations than usual before arriving at the final selection.
The client wanted a ‘P’ and a ‘2’ and liked black and orange. So I started by brainstorming the many ways those characters can come together. There are a lot let me say; I got carried away.
After looking through these, the client asked me to expand a handful of selections.
And from those the client began to narrow it down.
From there the client asked to see font options using this design idea.
And then a set of favorites was chosen again.
Having our final candidate, we then explored some color and tagline options.
And ultimately we had our winner.