This client from Australia is pioneering subtle energy with what they call Quantum Code Technology. It works on water for their H2Optimizer devices, and it is the key component of their Heart+ iApp. I created the logo and several other materials for this company.
The client asked for a very simple typographic treatment. So, I started with some font trials.
That lead to a range of ideas that I presented to the client.
From there, we narrowed it down to these favorites.
And then a final was chosen. At first we tried a shadow effect.
And then we decided to drop the effect and just keep it simple. Here is the logo, positive and negative, for the whole QCT line.