This is my Brand Identity Design Portfolio.

Motor Whiskey Logo

A logo was needed for this product that embodies what a fuel thermalizer does, as well as create a recognizable badge easily visible on automotive product shelves.

Motor Whiskey is a fuel thermalizer, which improves many aspects of an engine’s performance. The client wanted to update from an older skull logo, so I presented these rough ideas:

Motor Whiskey Logo

From that, the client chose the one without the skull, and I offered color and style options:

Motor Whiskey Logo

And ultimately we arrived at the one in use today:

Motor Whiskey Logo

Disease Prevention Day Logo
Elaine Gibson
Logos
Disease Prevention Day Logo
Cabra Investigations Logo
Quantum Bit
Logos
Cabra Investigations  Logo
Symphony Programs
Columbia Symphony Orchestra
Novelties
Symphony Programs
Listening Planet Logo
Listening Planet
Logos
Listening Planet Logo
The Living Organization Logo
Norman Wolfe
Logos
The Living Organization Logo
UBFinancing Stationery
UBFinancing
Stationery
UBFinancing Stationery
BioEnergyDoc Logo
BioEnergyDoc
Logos
BioEnergyDoc Logo
Crowning Beauty Publishing Logo
Anat Baniel Method
Logos
Crowning Beauty Publishing Logo
Cutting Edge Logo
Lynn Kitchen
Logos
Cutting Edge Logo
IP Fabrics Logo
IP Fabrics
Logos
IP Fabrics Logo
The Aware Show Logo
The Aware Show
Logos
The Aware Show Logo
UEX Challenge Coin
Unify Earth
Novelties
UEX Challenge Coin
Worldwide Group Stationery
Worldwide Group
Stationery
Worldwide Group Stationery
Qbit QR Codes
Quantum Bit
Novelties
Qbit QR Codes
Speakertunity Logos
Jackie Lapin
Logos
Speakertunity Logos
Radisys Extreme Logo
Radisys
Logos
Radisys Extreme Logo
Emerald Club Logo
Worldwide Group
Logos
Emerald Club Logo
Orchestra T-Shirt Design
Columbia Symphony Orchestra
Novelties
Orchestra T-Shirt Design
UBFinancing Logo
UBFinancing
Logos
UBFinancing Logo
Powerful Choices Logos
Anthony Choice
Logos
Powerful Choices Logos
Gert Holiday Card
Columbia Sportswear
Novelties
Gert Holiday Card
Bridging Heaven and Earth Logo
Bridging Heaven and Earth
Logos
Bridging Heaven and Earth Logo
One08 Logo
One08, Inc.
Logos
One08 Logo
P2 Solutions Group Logo
P2 Solutions Group
Logos
P2 Solutions Group Logo
Global Game Village
Crown Strategy Group
Logos
Global Game Village
Saba Industries Logos
Saba Industries
Logos
Saba Industries Logos
GMO Summit Logo
The Food Revolution
Logos
GMO Summit Logo
Saving America Logo Ideas
Saving America
Logos
Saving America Logo Ideas
P2 Solutions Group Stationery
P2 Solutions Group
Stationery
P2 Solutions Group Stationery
Columbia Symphony Orchestra Stationery
Columbia Symphony Orchestra
Stationery
Columbia Symphony Orchestra Stationery
Renewed Living Logos
Elaine Gibson
Logos
Renewed Living Logos
Safari Sam’s Logo Design
Safari Sam's
Logos
Safari Sam’s Logo Design
Lean Into Success Logo
Bonnie Seitzinger
Logos
Lean Into Success Logo
Tough Mothers Patch
Columbia Sportswear
Novelties
Tough Mothers Patch
Alberta Quilter Logo
Alberta Quilter
Logos
Alberta Quilter Logo
The Aware Show Letterhead
The Aware Show
Stationery
The Aware Show Letterhead
Food Freedom Logo
Susan Peirce Thompson, PhD
Logos
Food Freedom Logo
Jazz Festival T-Shirts
Cathedral Park Jazz Festival
Novelties
Jazz Festival T-Shirts
H2O Craft Stationery
H2O Craft
Stationery
H2O Craft Stationery
Radisys Future So Bright Logo
Radisys
Logos
Radisys Future So Bright Logo
Shame Free Zone Logo
Veronica Monet
Logos
Shame Free Zone Logo
CarePayment Card Logo
CarePayment Card Services
Logos
CarePayment Card Logo
EffectNet Stationery
EffectNet
Stationery
EffectNet Stationery
Quintessential
Quintessential AI
Logos
Quintessential
Motor Whiskey Logo
Glenn Rodriguez
Logos
Motor Whiskey Logo
Desktop Trainer Logo
Anat Baniel Method
Logos
Desktop Trainer Logo
Radisys Baseball Logo
Radisys
Logos
Radisys Baseball Logo
Exquisite Partnership Formula Logo
Veronica Monet
Logos
Exquisite Partnership Formula Logo
Unify Earth Logo
Unify Earth
Logos
Unify Earth Logo
Gravity Pro Logo
Sylvana Coche
Logos
Gravity Pro Logo
H2O Craft Logo
H2O Craft
Logos
H2O Craft Logo
Karen Howells Stationery
Karen Howells Consulting
Stationery
Karen Howells Stationery
Unify Earth Ambassador Logo
Unify Earth
Logos
Unify Earth Ambassador Logo
Quantum Leaders Logo
Norman Wolfe
Logos
Quantum Leaders Logo
Fender Flare T-Shirt Design
Bushwacker Fender Flares
Novelties
Fender Flare T-Shirt Design
PennyCost Logo
PennyCost Marketing
Logos
PennyCost Logo
Garden Freedom Logo
Stacey Murphy
Logos
Garden Freedom Logo
don Miguel Ruiz Logo Ideas
Allyless, Inc.
Logos
don Miguel Ruiz Logo Ideas
Motor Whiskey Cards
Motor Whiskey
Stationery
Motor Whiskey Cards
Dream Victims Logo
Dream Victims
Logos
Dream Victims Logo
The Archetype Project Logo
Kimmappi Shaman
Logos
The Archetype Project Logo
P2SG Yotta
P2 Solutions Group
Logos
P2SG Yotta
Q4 Consulting Group
Q4 Consulting Group
Logos
Q4 Consulting Group
Plant Powered and Thriving Logo
The Food Revolution
Logos
Plant Powered and Thriving Logo
"Simplicity is the ultimate sophistication." ~Leonardo Da VinciCliff Schinkel Design