A logo was needed for this product that embodies what a fuel thermalizer does, as well as create a recognizable badge easily visible on automotive product shelves.
Motor Whiskey is a fuel thermalizer, which improves many aspects of an engine’s performance. The client wanted to update from an older skull logo, so I presented these rough ideas:
From that, the client chose the one without the skull, and I offered color and style options:
And ultimately we arrived at the one in use today: