Quintessential
A client with a mathematically advanced software product asked me to develop a logo based on the 4D cube.
First I rigged an elastic node object in 3D to test the 4D illusion.
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-4D-Cube-Graphic-Test.gif)
Then I applied some metaballs to create a more fluid organic feel, and tested some angles.
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-Test-07.jpg)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-Test-06.jpg)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-Test-05.jpg)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-Test-03.jpg)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-Test-04.jpg)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-Test-02.jpg)
This was getting closer to what I was thinking, so I tested a rough on the client.
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-Draft.jpg)
The client liked the direction, so I vectorized my best render for professional reproduction.
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-Line-Art.jpg)
Once a vector, I could try a variety of color applications easily.
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-Vector-Master-Sheet-scaled.jpg)
Finally arriving at the one we liked best, I added the tagline and it was done.
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2019-P2SG-Quintessential-Logo-Vector-Master-scaled.jpg)
If you have one of the more recent browsers where they’ve disabled animated GIFs (so sad), you may not see the variations below animate.
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-BnW.gif)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-Grayscale.gif)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-Red-Blue-50-Gray-BG.gif)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-Red-Blue-80-BlackBG-Posterize2.gif)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-Red-Blue-100-Gray-BG.gif)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-Red-Invert-Glow.gif)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-Red-Invert.gif)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-Red-Posterize4.gif)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-Red-Tran4WhiteBG-Posterize2.gif)
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-640p-Animation-Red.gif)
We tried these color variations for target markets too.
![](http://www.cliffschinkel.com/wp/wp-content/uploads/2021/06/Cliff-Schinkel-2020-Quintessential-Logo-280p-Animation-Cities-Mark-Only.gif)