This is my Brand Identity Design Portfolio.

Unify Earth Logo

As Creative Director of Unify Earth, I created this startup blockchain company's brand identity and nearly all corporate materials and presentations. Here is the process that led to the logo.


The first idea was more of a petal design, trying to create a logo that would family with Unify.org, a potential partner. We called ourselves Unify Earth Network at that time.


Unify Earth Logo Design


From those ideas, this one was chosen, and I developed the variations, with a square version for use in social network profile slots.


Unify Earth Logo Design


Then, we decided not to family with the other brand, and I was asked to change the logo enough to be different. I tried reducing the number of petals first.


Unify Earth Logo Design


Unify Earth Logo Design


Unify Earth Logo Design


But that wasn’t enough of a change yet, so I tried other ideas.


Unify Earth Logo Design Unify Earth Logo Design


This last idea with the ring of blocks suddenly struck me as the most representative of our mission: a blockchain for the protection of the earth. So we went with it.


Unify Earth Logo Design


Unify Earth Logo Design


There are many more components to this project.


Food Freedom Logo
Susan Peirce Thompson, PhD
Logos
Food Freedom Logo
Jazz Festival T-Shirts
Cathedral Park Jazz Festival
Novelties
Jazz Festival T-Shirts
Gravity Pro Logo
Sylvana Coche
Logos
Gravity Pro Logo
EffectNet Stationery
EffectNet
Stationery
EffectNet Stationery
Quintessential
Quintessential AI
Logos
Quintessential
The Aware Show Letterhead
The Aware Show
Stationery
The Aware Show Letterhead
Karen Howells Stationery
Karen Howells Consulting
Stationery
Karen Howells Stationery
The Living Organization Logo
Norman Wolfe
Logos
The Living Organization Logo
Exquisite Partnership Formula Logo
Veronica Monet
Logos
Exquisite Partnership Formula Logo
Radisys Extreme Logo
Radisys
Logos
Radisys Extreme Logo
H2O Craft Logo
H2O Craft
Logos
H2O Craft Logo
Lean Into Success Logo
Bonnie Seitzinger
Logos
Lean Into Success Logo
The Aware Show Logo
The Aware Show
Logos
The Aware Show Logo
H2O Craft Stationery
H2O Craft
Stationery
H2O Craft Stationery
Q4 Consulting Group
Q4 Consulting Group
Logos
Q4 Consulting Group
Dream Victims Logo
Dream Victims
Logos
Dream Victims Logo
Saba Industries Logos
Saba Industries
Logos
Saba Industries Logos
Fender Flare T-Shirt Design
Bushwacker Fender Flares
Novelties
Fender Flare T-Shirt Design
Emerald Club Logo
Worldwide Group
Logos
Emerald Club Logo
Alberta Quilter Logo
Alberta Quilter
Logos
Alberta Quilter Logo
Safari Sam’s Logo Design
Safari Sam's
Logos
Safari Sam’s Logo Design
Motor Whiskey Logo
Glenn Rodriguez
Logos
Motor Whiskey Logo
UBFinancing Stationery
UBFinancing
Stationery
UBFinancing Stationery
Cutting Edge Logo
Lynn Kitchen
Logos
Cutting Edge Logo
Gert Holiday Card
Columbia Sportswear
Novelties
Gert Holiday Card
Unify Earth Logo
Unify Earth
Logos
Unify Earth Logo
Speakertunity Logos
Jackie Lapin
Logos
Speakertunity Logos
P2 Solutions Group Stationery
P2 Solutions Group
Stationery
P2 Solutions Group Stationery
Garden Freedom Logo
Stacey Murphy
Logos
Garden Freedom Logo
UBFinancing Logo
UBFinancing
Logos
UBFinancing Logo
Motor Whiskey Cards
Motor Whiskey
Stationery
Motor Whiskey Cards
Listening Planet Logo
Listening Planet
Logos
Listening Planet Logo
Radisys Future So Bright Logo
Radisys
Logos
Radisys Future So Bright Logo
Radisys Baseball Logo
Radisys
Logos
Radisys Baseball Logo
One08 Logo
One08, Inc.
Logos
One08 Logo
Unify Earth Ambassador Logo
Unify Earth
Logos
Unify Earth Ambassador Logo
Renewed Living Logos
Elaine Gibson
Logos
Renewed Living Logos
P2SG Yotta
P2 Solutions Group
Logos
P2SG Yotta
Bridging Heaven and Earth Logo
Bridging Heaven and Earth
Logos
Bridging Heaven and Earth Logo
P2 Solutions Group Logo
P2 Solutions Group
Logos
P2 Solutions Group Logo
Symphony Programs
Columbia Symphony Orchestra
Novelties
Symphony Programs
UEX Challenge Coin
Unify Earth
Novelties
UEX Challenge Coin
Tough Mothers Patch
Columbia Sportswear
Novelties
Tough Mothers Patch
Quantum Leaders Logo
Norman Wolfe
Logos
Quantum Leaders Logo
PennyCost Logo
PennyCost Marketing
Logos
PennyCost Logo
Orchestra T-Shirt Design
Columbia Symphony Orchestra
Novelties
Orchestra T-Shirt Design
Disease Prevention Day Logo
Elaine Gibson
Logos
Disease Prevention Day Logo
Cabra Investigations Logo
Quantum Bit
Logos
Cabra Investigations  Logo
GMO Summit Logo
The Food Revolution
Logos
GMO Summit Logo
IP Fabrics Logo
IP Fabrics
Logos
IP Fabrics Logo
Shame Free Zone Logo
Veronica Monet
Logos
Shame Free Zone Logo
don Miguel Ruiz Logo Ideas
Allyless, Inc.
Logos
don Miguel Ruiz Logo Ideas
Powerful Choices Logos
Anthony Choice
Logos
Powerful Choices Logos
Columbia Symphony Orchestra Stationery
Columbia Symphony Orchestra
Stationery
Columbia Symphony Orchestra Stationery
The Archetype Project Logo
Kimmappi Shaman
Logos
The Archetype Project Logo
Desktop Trainer Logo
Anat Baniel Method
Logos
Desktop Trainer Logo
Plant Powered and Thriving Logo
The Food Revolution
Logos
Plant Powered and Thriving Logo
Crowning Beauty Publishing Logo
Anat Baniel Method
Logos
Crowning Beauty Publishing Logo
Qbit QR Codes
Quantum Bit
Novelties
Qbit QR Codes
CarePayment Card Logo
CarePayment Card Services
Logos
CarePayment Card Logo
Worldwide Group Stationery
Worldwide Group
Stationery
Worldwide Group Stationery
Global Game Village
Crown Strategy Group
Logos
Global Game Village
BioEnergyDoc Logo
BioEnergyDoc
Logos
BioEnergyDoc Logo
Saving America Logo Ideas
Saving America
Logos
Saving America Logo Ideas
"Simplicity is the ultimate sophistication." ~Leonardo Da VinciCliff Schinkel Design