This is my Internet and Web Design Portfolio.

StainMaster Carpets Site

I had the opportunity to work on a web site for this chemical and textile manufacturer's StainMaster product line. Here's the progression that led to the final.


The idea we wanted to convey was that particles are repelled by and simply bounce off a Stainmaster treated carpet. So I started with some bounce concepts.


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design


And I worked those into some menu layouts.


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design



Tried a word cloud approach on the client’s request.


DuPont StainMaster Web Site Design


Then started to refine the bounce idea to be more fashion-oriented.


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design


Ultimately we went with a word-cloud looking menu subdued photography and bright red wine spilling.


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design


DuPont StainMaster Web Site Design


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"Simplicity is the ultimate sophistication." ~Leonardo Da VinciCliff Schinkel Design